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Our Story

There’s nothing more inevitable in life than death. We embrace this certainty, and think you should too. That’s why Dead Right is bringing this topic out of the shadows, in a mission to change the conversation around funerals. Talking about death won’t make it happen but it will make it better. Let’s be honest – the one-size-fits-all approach to funerals simply doesn’t work. Everyone ought to get an end of life ceremony that’s personal, exclusive, and reflective – a send-off that remembers their wonderful life in the best possible way. Whether they were a ‘larger than life’ character or someone who preferred no fuss. We know we’re Dead Right about that.

We’re passionate about making funerals personal. Our process is threefold. We help people find perfect funeral directors that work for them. We offer pre-paid funeral plan packages to help ease the financial pressures of death. And we work alongside invaluable contacts in the industry to help our customers get exactly what they want and deserve.

Death is costly and complicated – but everybody already knows this. It doesn’t have to be. What we’re doing is shaking things up to make the entire process much easier and far more comfortable.  You might wonder, how do we get paid?

We need to make money in order to grow as a business so we can continue to find you not only ways to save money, but to do things on your terms in the way that’s right for you. So the companies that we work with pay us a fee when you choose them from our search results.

How we get paid depends on what product you are comparing. Sometimes we get paid a fee when you are connected to a partner, such as a funeral director (ie, before you actually buy). For a few products we are paid a ‘commission’ – simply put, a percentage of the cost to you.

This is possible because the fees we charge are small in comparison with the costs companies would have to pay to advertise on TV, or reach customers through other avenues. This is why so many choose to work with us.

Now you know more about what we do, it’s about time you met the team…

Meet the team

Sir John Hegarty

Sir John Hegarty

Creative Director & Investor

"We're entering a market that has 100% penetration, & a market seeking change. We want to be at the forefront of that, which is Dead Right."

Felicity Stinton

Felicity Stinton

CEO

"I am a passionate believer in living life on your own terms. Dead Right is all about helping people do things their way."

Steve Wiley

Steve Wiley

Digital Growth Expert

"I'm excited to bring positive attitudinal and behavioural experience, allowing people to connect and deliver services that meet modern day demands"

Thomas Teichman

Thomas Teichman

Investor

"Bereavement is a difficult time for people. We want to make things easier & better."

Nick Kendall

Nick Kendall

Chairman

"People are looking for change, there is always an opportunity to make a difference in change"

Jay Neale

Jay Neale

CTO

"My passion is using technology to shake up markets, democratise access and put consumers in control"

Investors

If you would like to find out more about how you can be part of the Dead Right family then email us today info@deadright.com or fill out the form.

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